Interactive Marketing Group

Tips to get the most bang for your buck.

Direct mail is a great way to create awareness for your business, generate leads and increase sales. These important but often overlooked steps can help you make the most of you direct marketing budget!

KISS. (Keep it Surprisingly Simple.)
With only a few seconds to get the desired response, keeping your message simple and focused is key. State your product or service and the key benefits so prospects can decide whether your mailpiece is worth reading. Avoid creating pieces that look cheap, sales-y or are insulting-ly simple. Today’s consumers are extremely savvy, so make sure your mailpiece reflects the intelligence of your target audience.

Establish your ideal customer.
Finding out which customers will buy your product or service repeatedly is a key factor in generating long-term revenue. If you already have a customer list, make sure it’s clean and up-to-date, since minimizing returned mail can save you a substantial amount of money.

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